Política de privacidad

Effective Date: May 22, 2026

At the Bronco Yard (“we,” “us,” or “our”), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.broncoyard.com (the “Site”).

By using our Site, you agree to the practices described in this policy.

1. Information We Collect

When you visit or make a purchase from our Site, we may collect the following types of information:

Personal Information

  • Name
  • Email address
  • Shipping and billing address
  • Phone number
  • Payment details (processed securely through third-party payment providers)

Order Information

  • Products purchased
  • Purchase history
  • Returns and exchanges
  • Customer service interactions

Technical & Usage Information

  • IP address
  • Browser type
  • Device information
  • Pages viewed
  • Referral source
  • Cookies and tracking technologies

This information may be collected directly from you or automatically through Shopify and related analytics tools.

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Provide customer support
  • Send order confirmations and shipping updates
  • Prevent fraud, abuse, and unauthorized transactions
  • Enforce our Terms & Conditions and Return & Refund Policy
  • Improve our website and customer experience
  • Send marketing emails or SMS messages (if you opt in)
  • Comply with legal, tax, and regulatory obligations

3. Sharing of Information

We do not sell or rent your personal information.

We may share your information with trusted third parties necessary to operate our business, including:

  • Payment processors
  • Shipping carriers
  • Shopify and related service providers
  • Email and SMS marketing platforms
  • Analytics providers (such as Google Analytics or Meta Pixel)
  • Fraud prevention and risk assessment services

These service providers only receive the information necessary to perform their services and are required to safeguard your data.

We may also disclose information if required to comply with applicable laws, respond to legal requests, enforce our agreements, or protect our rights and business operations.

4. Marketing Communications

If you opt in to receive marketing emails or SMS messages, you may receive updates about sales, new arrivals, and promotions.

You may unsubscribe at any time:

  • Email: Click the “unsubscribe” link at the bottom of any email
  • SMS: Reply STOP to opt out

Consent to marketing communications is not required to make a purchase.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your shopping cart
  • Improve website performance
  • Analyze traffic and customer behavior
  • Provide relevant advertising

You may disable cookies through your browser settings; however, certain features of the Site may not function properly if cookies are disabled.

6. Data Retention

We retain personal and order information for as long as necessary to:

  • Fulfill orders
  • Process returns and refunds
  • Comply with tax and accounting obligations
  • Prevent fraud and chargebacks
  • Resolve disputes
  • Enforce our agreements

You may request deletion of your personal information, subject to legal, tax, fraud prevention, and business retention requirements.

7. Data Security

We implement reasonable technical and organizational safeguards to protect your personal information.

All payment information is processed securely through third-party payment processors. Bronco Yard does not store full credit card details on its servers.

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on your location, including California residents under the California Consumer Privacy Act (CCPA), you may have the right to:

  • Request access to the personal information we collect
  • Request correction of inaccurate personal information
  • Request deletion of personal information (subject to legal exceptions)
  • Opt out of certain data sharing practices

Bronco Yard does not sell personal information as defined under applicable law.

To exercise your privacy rights, please contact:

contact@broncoyard.com

We may verify your identity before processing certain requests.

9. Children’s Privacy

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated Effective Date.

Continued use of our Site after changes are posted constitutes acceptance of those changes.

12. Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact:

Bronco Yard
1731 Howe Ave #422
Sacramento, CA 95825
United States
contact@broncoyard.com